A joke is not a thing but a process, a trick you play on the listener's mind. You start him off toward a plausible goal, and then by a sudden twist you land him nowhere at all or just where he didn't expect to go.
-- Max Eastman
   
Max Eastman   Name:
Max Eastman
Type:
Author
Nationality:
American
Birth:
January 4, 1883
Death:
March 25, 1969
https://www.nutquote.com/quote/Max_Eastman