There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.'
--
Leo Burnett
Name:
Leo Burnett
Type:
Businessman
Nationality:
American
Birth:
October 21
,
1891
Death:
June 7
,
1971
https://www.nutquote.com/quote/Leo_Burnett