Leo Bogart Quotes, Sayings, Remarks, Thoughts and Speeches

Leo Bogart Quotes and Sayings

  • 1
    Advertisements may be evaluated scientifically; they cannot be created scientifically. Leo Bogart | Refcard PDF
  • 2
    In my opinion, fun is what makes advertising successful. Leo Bogart | Refcard PDF
  • 3
    The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply. Leo Bogart | Refcard PDF






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