John Wanamaker: Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.

Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.

-- John Wanamaker


		Name: John Wanamaker Type: Businessman Nationality: American Birth: July 11, 1838 Death: December 12, 1922

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