Outside speech, the association that is made in the memory between words having something in common creates different groups, series, families, within which very diverse relations obtain but belonging to a single category: these are associative relations.
-- Ferdinand de Saussure
   
Ferdinand de Saussure   Name:
Ferdinand de Saussure
Type:
Educator
Nationality:
Swiss
Birth:
November 26, 1857
Death:
February 22, 1913
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