Donald Norman Quotes and Sayings
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A big ethical question is what happens after people stop using the device. Does it degrade the environment? Could it have been designed so it would actually be good for the environment? Donald Norman | Refcard PDF ↑
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Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone. Donald Norman | Refcard PDF ↑
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Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player. Donald Norman | Refcard PDF ↑
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And to get real work experience, you need a job, and most jobs will require you to have had either real work experience or a graduate degree. Donald Norman | Refcard PDF ↑
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AS for all those mistakes I make - they are on purpose - to teach you how to deal with them. Donald Norman | Refcard PDF ↑
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Beauty and brains, pleasure and usability - they should go hand in hand. Donald Norman | Refcard PDF ↑
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Everyday people are not very good designers. Donald Norman | Refcard PDF ↑
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I believe that robots should only have faces if they truly need them. Donald Norman | Refcard PDF ↑
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I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function. Donald Norman | Refcard PDF ↑
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I prefer design by experts - by people who know what they are doing. Donald Norman | Refcard PDF ↑
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I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting. Donald Norman | Refcard PDF ↑
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I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in. Donald Norman | Refcard PDF ↑
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If you think the products don't match what you want from a product, don't buy it. Donald Norman | Refcard PDF ↑
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In my opinion, no single design is apt to be optimal for everyone. Donald Norman | Refcard PDF ↑
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Isn't one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it's basically impossible to use text to show that. Donald Norman | Refcard PDF ↑
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It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format. Donald Norman | Refcard PDF ↑
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Knowing how people will use something is essential. Donald Norman | Refcard PDF ↑
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Market segmentation s a natural result of the vast differences among people. Donald Norman | Refcard PDF ↑
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Our information lives will be better served when we are free to get to our information from wherever we are, with any device available. Donald Norman | Refcard PDF ↑
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Readers always seem to think that the author has some control over the design of their books. Donald Norman | Refcard PDF ↑
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Scientists are always skeptics. Donald Norman | Refcard PDF ↑
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So what does a good teacher do? Create tension - but just the right amount. Donald Norman | Refcard PDF ↑
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Sure, one can always get the students to relax and be happy - entertained, but although being laid back and relax can also lead to creativity, mostly it means that nothing much gets done. Donald Norman | Refcard PDF ↑
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The problem with emotion was that it was clearly something important, but-at least according to the old philosophy-it was something to overcome. Donald Norman | Refcard PDF ↑
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To me, error analysis is the sweet spot for improvement. Donald Norman | Refcard PDF ↑
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User-centered design means working with your users all throughout the project. Donald Norman | Refcard PDF ↑
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We expert teachers know that motivation and emotional impact are what matter. Donald Norman | Refcard PDF ↑
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You won't catch me giving clear lectures. Donald Norman | Refcard PDF ↑