David Ogilvy: On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

-- David Ogilvy


		Name: David Ogilvy Type: Businessman Nationality: English Birth: June 23, 1911 Death: July 21, 1999

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