David Ogilvy: I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

-- David Ogilvy


		Name: David Ogilvy Type: Businessman Nationality: English Birth: June 23, 1911 Death: July 21, 1999

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