William Bernbach: Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.

Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.

-- William Bernbach


		Name: William Bernbach Type: Businessman Nationality: American Birth: August 13, 1911 Death: October 2, 1982

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