William Bernbach: No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick, it's going to fall apart anyway.

No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick, it's going to fall apart anyway.

-- William Bernbach


		Name: William Bernbach Type: Businessman Nationality: American Birth: August 13, 1911 Death: October 2, 1982

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