William Bernbach Quote: No.14
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No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick, it's going to fall apart anyway. William Bernbach | Refcard PDF ↑
Tool box
- Name:
- William Bernbach (random)
- Books & Videos:
- William Bernbach Books & Videos
- Type:
- Businessman
- Nationality:
- American
- Birth Date / Year:
- August 13, 1911
- Death Date / Year:
- October 2, 1982
