It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen.
-- William Bernbach
   
William Bernbach   Name:
William Bernbach
Type:
Businessman
Nationality:
American
Birth:
August 13, 1911
Death:
October 2, 1982
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