William Bernbach Quote: No.12
- 12
It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen. William Bernbach | Refcard PDF ↑
Tool box
- Name:
- William Bernbach (random)
- Books & Videos:
- William Bernbach Books & Videos
- Type:
- Businessman
- Nationality:
- American
- Birth Date / Year:
- August 13, 1911
- Death Date / Year:
- October 2, 1982
