Rosser Reeves: You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand.

You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand.

-- Rosser Reeves


		Name: Rosser Reeves Type: Businessman Nationality: American Birth: 1910 Death: 1984

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