David Ogilvy Quote: No.45
- 45
The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace. David Ogilvy | Refcard PDF ↑
Tool box
- Name:
- David Ogilvy (random)
- Books & Videos:
- David Ogilvy Books & Videos
- Type:
- Businessman
- Nationality:
- English
- Birth Date / Year:
- June 23, 1911
- Death Date / Year:
- July 21, 1999
