David Ogilvy: It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.

-- David Ogilvy


		Name: David Ogilvy Type: Businessman Nationality: English Birth: June 23, 1911 Death: July 21, 1999

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