David Ogilvy Quote: No.26
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It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea. David Ogilvy | Refcard PDF ↑
Tool box
- Name:
- David Ogilvy (random)
- Books & Videos:
- David Ogilvy Books & Videos
- Type:
- Businessman
- Nationality:
- English
- Birth Date / Year:
- June 23, 1911
- Death Date / Year:
- July 21, 1999
