David Ogilvy: I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.

-- David Ogilvy


		Name: David Ogilvy Type: Businessman Nationality: English Birth: June 23, 1911 Death: July 21, 1999

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