David Ogilvy Quote: No.19
- 19
I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination. David Ogilvy | Refcard PDF ↑
Tool box
- Name:
- David Ogilvy (random)
- Books & Videos:
- David Ogilvy Books & Videos
- Type:
- Businessman
- Nationality:
- English
- Birth Date / Year:
- June 23, 1911
- Death Date / Year:
- July 21, 1999
