David Ogilvy: I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.

-- David Ogilvy


		Name: David Ogilvy Type: Businessman Nationality: English Birth: June 23, 1911 Death: July 21, 1999

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